Waited for a week for this baby and it sure delivered wonderful results. Love how ot helps the absorption of the other facial products I'm using. At the same time, while it may seem drying, it really doesn't, it keeps the skin fresh for longer! I think $25USD is very reasonable, will definitely come back for more! Can't wait for the other products from the IQQU line to launch! Great Job! (Though the online ordering system needs some serious work to be more intuitive and user-friendly)